Welcome to the 2015 Kellogg BMA Conference
Keynotes

2015 Keynote Speakers

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MODERATOR

Cheryl McKissack ’89
Chief Operating Officer and President of Johnson Publishing Company, Digital

Cheryl Mayberry McKissack is the Chief Operating Officer and President of JPC Digital for Johnson Publishing Company (JPC) which is best known for its flagship publication, Ebony. Over the past two years, she has been responsible for many of the transformational initiatives at JPC including a new, fair-market pricing model for advertising sales, and the migration of the iconic, 64 year-old publishing brand, Jet, from print to digital. She also spearheaded the construction of a digital ecosystem for future growth including Ebony Moments, Ebony Collections and the Ebony/Jet Store. Prior to joining JPC in 2014, Ms. McKissack was the Founder, President and CEO of Nia Enterprises, LLC, a Chicago­-based online research, marketing and digital consulting firm.

Ms. McKissack is a native of Seattle, Washington. She received her B.S. degree from Seattle University, completing the four-year program in less than three years. Ms. McKissack also received her M.B.A. from the Northwestern J.L. Kellogg School of Management. In 2005, Ms. McKissack was named an Associate Adjunct Professor of Entrepreneurship at the Kellogg School.

Ms. McKissack is an innovative business and entrepreneurial leader as evidenced by her receipt of numerous awards and citations. In 2012, she was recognized as one of the “17 Black Internet Pioneers” by ROOT.com, a division of The Washington Post. In August 2015, she was recognized by Directors & Boards magazine as one of the 2015 “Directors to Watch”. A published author, Ms. McKissack’s next book, Entrepreneurial Selling: Mastering Selling Skills for Growth, is scheduled for distribution in 2016.

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